
MY STORY
Welcome to my corner of the internet! I’m Nicki, the Founder and Owner of Above the Algorithm. After earning a bachelor's degree in Social Media Theory and Strategy from Kutztown University, I channeled my passion for social media into a career as a freelance social media manager. With over three years of hands-on experience in navigating the dynamic landscape of the digital era, I have honed my skills in crafting effective social media strategies.
Above the Algorithm is the culmination of my dedication to helping businesses thrive in the digital realm. We specialize in providing comprehensive social media management, content creation, and thorough audits to ensure your digital presence is not just relevant but influential.
​
My experience extends to managing and moderating accounts with substantial audiences, including those with up to 50k+ followers. I take pride in maintaining a highly engaged and responsive community while upholding a brand's reputation and values. I've also had the privilege of sharing my expertise at industry summits and conferences, where I've addressed fellow professionals on the latest trends and best practices in social media management.
When I'm not rocking the Social Media Manager life, you can find me spending time with family, exploring the outdoors with my pup Harley, or watching reality TV (any housewives fans out there?!)
ABOUT ABOVE THE ALGORITHM
Established in 2020, Above the Algorithm provides social media management that supports all of a brand’s digital marketing needs. We focus on monitoring the rapidly growing social media industry so that you don’t have to. We stay up to date on hot trends and platform updates that make it easier for brands to track engagement, reach, ROI and KPI metrics. We offer our services on a contract basis to assure we are providing quality work catered specifically to you and your business' needs.
​
Our core expertise lies in three key areas:
​
1. Comprehensive Social Media Management: We believe that social media is more than just posting content; it's about crafting meaningful connections with your audience. Our dedicated team meticulously tailors social media strategies to your unique business objectives. We engage, inspire, and nurture your online community to foster brand loyalty and drive tangible results.
​
2. Creative Content Creation: In a world inundated with content, it's imperative to captivate your audience with creativity and relevance. We take pride in our ability to transform ideas into visually stunning graphics, engaging videos, and compelling narratives. Our content not only resonates with your target audience but also compels them to take action.
​
3. Thorough Audits for Digital Excellence: We understand that digital success hinges on data-driven decisions. Our comprehensive audits leave no stone unturned in evaluating your digital presence. We identify strengths, pinpoint areas for improvement, and develop actionable strategies to enhance your online influence.
​
Our dedication doesn't end with services rendered; it extends to your success. We don't just want your social presence to be relevant; we want it to be influential. Work with us on your social media journey, and let's rise Above the Algorithm together.